Personal branding photography is the new way to take headshots. With today’s digital world, professionals and entrepreneurs are needing images to use on their websites and in social media. Whilst there is still a place for a traditional headshot, people now want to see the feel and story behind a business or businessperson. Personal branding photography uses props, colours and styles to portray a visual identity that helps with earning money through their brand.
Tell your story with Personal Branding Photography
In previous years, those needing corporate photography might have simply gone for a forward facing, corporate wear headshot. In today’s climate, this is a wasted opportunity.
A good personal branding photographer will be able to craft images that will add authenticity and clarity to business dealings. They will show why that business or businessperson shows up on the hard days, cares about their clients and customers and isn’t just about the bottom dollar (even though that is of course the aim).
Those who are the face of their brand, can use business imagery that allows potential customers and clients to start build a relationship. With pictures that are alive and full of story and personality, the business’s bottom line will grow as they create a memorable impression in a clients mind.
Who needs personal branding photos?
Personal branding photos will work best for those in industries or with their own business where showing their face helps with the bottom line. This actually applies to most businesses these days. It doesn’t really matter what the product or service, customers like to know they are dealing with a real person.
Some standard industries may include;
- Business owners
- Hairdressers
- Consultants
- Entrepreneurs
- Musicians and authors
- Fitness or food bloggers
- Models or social media influencers
- Public personalities
Want to create your own personal brand?
Where to take personal branding photos
When taking branding photos, an important decision lies in whether to take them in a studio or on location. This is one instance where studio photos can easily have an appeal over location. You don’t need to worry about weather and with a clever use of props and outfits, can still get the desired feel from your photos. This of course will be dependant on the business industry.
Branding photos as marketing materials
With some creativity, a simply functional photo becomes a way to ignite potential customers and clients’ curiosity. It can inspire them to take action by connecting with them on a deeper level.
The story portrayed needs to appeal to a target market for a desired purpose and capture the spirit and personality of the person and their business. The look and feel of an ultra-modern hairdresser is going to look completely different to a stay home mum food blogger.
Once you have a portfolio of well-crafted portrait photography, they will be a form of content that can be used in marketing materials. Websites and social media all perform better with clear branding. Adding new content, especially images regularly is significantly beneficial in increasing user engagement. As they say ‘content is king’.
In today’s digital world, you can’t go past enlisting a good photographer to curate some personal branding photos. Your bottom line will thank you for it.
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